Chivas 18 by Pininfarina Chapter 3 launched

Chivas Regal 18 Year Old blended Scotch whisky has partnered with Pininfarina, the prestigious Italian design company renowned for its craftsmanship and cutting edge design. Following two successful years of the collaboration, Chivas 18 by Pininfarina Chapter 3 is an elegant metallic gift tin offering impactful on-shelf stand out.

Pininfarina has designed a dynamic gift tin using one fluid curve, which highlights the bottle inside. Marrying form and function, the limited edition echoes the aerodynamic creations of Pininfarina with a unique cut-out in the twisted metal casing to display the golden hues of the whisky. This swirling design suggests the harmony of flavours, while the packaging represents harmony of line. Lucas Luxury Packaging, a packaging supplier based in Ireland with manufacturing facilities in China, produced the innovative container.

Chivas Regal global brand director, Richard Black says: “We are pleased to unveil the next edition for our outstanding partnership. Every chapter has brought a new and exciting creation, each proving hugely successful, while being as usable as they are enjoyable. The Chivas 18 by Pininfarina Chapter 3 is a beautifully designed celebration of form and function that resonates with our shared values of understated luxury.”

Paolo Pininfarina, chairman of the Pininfarina group adds: “The new creation is a superb piece of design. Over the last three years, we have enjoyed working with Chivas 18 immensely. Although we come from different backgrounds, it is impossible not to recognise the craftsmanship and ethos shared between our two brands.”

The Chivas 18 by Pininfarina Chapter 3 gift tin will be launching globally from October 2016 for the RRP US$75

Pictured below: The two previous packaging design collaborations with Pininfarina

20 September 2016 - Felicity Murray The Drinks Report, editor