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New Danzka vodka designed by Jacob Jensen

Waldemar Behn has taken its Danzka vodka brand to the next level with the release of Danzka The Spirit, designed by Jacob Jensen, which is being introduced at the Tax Free World Exhibition in Cannes (Oct 2-7).

The new vodka, claimed to be “created on the original traditions of vodka distilling”, will be launched during a traditional Danish ‘Frokost’ on Monday, October 3, between 3 to 5 pm at the Waldemar Behn booth, H52 – Green village.

Rüdiger Behn, a passionate fourth generation distiller, together with Timothy Jacob Jensen, chief designer of Jacob Jensen Design, developed the new vodka “combining the highest distilling arts with Scandinavian design traditions”. Both Rüdiger Behn and Timothy Jacob Jensen will be at the Frokost to meet with customers.

“Danzka The Spirit began as an idea between friends by the beautiful Limfjord in Denmark,” explains Rüdiger Behn, managing director, Waldemar Behn, who says the brand has had one of its best years in the core travel retail business during 2016, experiencing expanded volume, distribution and facings/listings worldwide.

“Europe has shown very nice development. Russia and Eastern Europe are quite stable. The Middle East and Asia including Australia have started to show very good potential,” adds Philippe Biais, Waldemar Behn export director.

Danzka has also introduced a striking new communication created by Jacob Jensen Design in Denmark, which is supporting the positive trend. The new campaign brings Danzka back to its roots of being a design icon. The ‘design experience’ theme communicates on two levels – it’s not only the design that sets it apart from the crowd, but the aluminium bottle chills faster too.

“The promotion focuses on the theme that Danzka projects the Nordic way of life. The idea is to relax and enjoy the high quality, raw, natural spirit that is Danzka -- it is authentic, pure and aesthetic,” says Rüdiger Behn.

26 September 2016 - Felicity Murray The Drinks Report, editor-in-chief