Chivas Brothers unveils Royal Salute exclusive

Chivas Brothers has unveiled Royal Salute 32 Year Old Union of the Crowns, a travel retail exclusive blend that unites single malt and grain Scotch whiskies aged for a minimum of 32 years. 

The aged whiskies have been selected from Scottish distilleries including: Longmorn, Glen Keith, Tormore, and Braeval, as well as long-since closed distilleries - Lochside and Caperdonich.

Celebrating the creation of the modern British Monarchy, Royal Salute 32 Year Old Union of the Crowns is presented in an elegant porcelain flagon embossed with a hand-hammered silver plaque. A black stone set on a silver crown tops the bottle. Each bottle is unique, with the glaze giving every flagon an individual patina, the result of a special firing process.

The story of the Union of the Crowns is brought elegantly to life through the flagon’s long neck, which is decorated with a rose, a thistle and a shamrock, paying tribute to the events of 1603, when King James VI fused three mighty kingdoms to create the modern British Monarchy.

Peter Moore, prestige brand director at Chivas Brothers, comments: “We are very pleased to present Royal Salute 32 Year Old Union of the Crowns, a truly precious blend of aged whiskies. This unique Scotch unites the timeless tradition of our skills and history with a contemporary understanding of the whisky experience preferred by today’s discerning spirits drinkers. The British Monarchy has been at the heart of the brand since its foundation in 1953 and, as a true representation of the exquisite craft of the Royal Salute blending team, we expect this new expression to become a sought-after collector’s item for international travellers.”

Royal Salute 32 Year Old Union of the Crowns will be available in global travel retail from September 2016 at an RRP of US$380 or local equivalent. 

29 September 2016 - Felicity Murray The Drinks Report, editor