Martell Cordon Bleu Extra debuts with DFS

Martell Cordon Bleu Extra, a new cognac expression from the House of Martell launched at DFS in Singapore Changi Airport this month for a two-month global exclusive period with DFS.  In November, Martell Cordon Bleu Extra will roll out to further duty free locations across the world and as a travel retail exclusive for one year.

Martell, together with DFS and Changi Airport, offers travellers a unique experience of Martell Cordon Bleu Extra through an immersive pop-up space located at Terminal 1 Concourse for a period of six weeks. With a special augmented tasting, travellers go on a journey to discover the tasting notes of Martell Cordon Bleu Extra, elevating the five senses. A special French delicacy created by the House of Martell’s cellar master will also be served during the augmented tasting. The journey continues with a photo booth where travellers are invited on an extraordinary road trip through the hilly roads of the Borderies Vineyards. The experience is finally topped with a special personalised gift, upon purchase of a Martell Cordon Bleu Extra.

Martell Cordon Bleu Extra is available at DFS, Singapore Changi Airport at a retail price of S$348.

1 October 2016 - Felicity Murray The Drinks Report, editor-in-chief