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The English Whisky Co. reveals brand redesign

England's first whisky distillery, The English Whisky Co. has released its redesigned packaging from Breeze Creative, alongside a new series titled 'The English.'

The series will introduce drinks, 'Original' and 'Smokey', to the market.
Having undergone a redesign, the distillery has rebranded its ‘Classic’ and ‘The Peated’ expressions. The new packaging emphasises the hand-crafted nature of the whisky, its Norfolk provenance and the English heritage which provided the inspiration for the new design.

Design agency Breeze Creative was appointed to create the new look and feel for the brand, which will eventually be rolled out across all packaging for the core range.

Established in 2006, The English Whisky Co. is the home of England’s first and oldest distillery. Built by the Nelstrop family for the specific purpose of producing English malt whisky, the location is known for its barley growing; the family have a 600-year tradition of growing and processing grain.

Andrew Nelstrop, owner of The English Whisky Co. says: “We have invested a lot of time in rediscovering our distillery and our values. Much has changed in the world of whisky over the last decade and we now have a far stronger voice, relevance and sense of identity in our rebranded packaging.”


6 October 2016 - Sam Coyne The Drinks Report, editorial assistant