Design agency Breeze Creative was appointed to create the new look and feel for the brand, which will eventually be rolled out across all packaging for the core range.

Established in 2006, The English Whisky Co. is the home of England’s first and oldest distillery. Built by the Nelstrop family for the specific purpose of producing English malt whisky, the location is known for its barley growing; the family have a 600-year tradition of growing and processing grain.

Andrew Nelstrop, owner of The English Whisky Co. says: “We have invested a lot of time in rediscovering our distillery and our values. Much has changed in the world of whisky over the last decade and we now have a far stronger voice, relevance and sense of identity in our rebranded packaging.”