Westons is refreshing the designs on its Stowford Press Cider cans, bottles and glassware. Aimed at reinforcing the authenticity of the brand, the move forms part of Westons' £2.5m investment in the brand this year.
The design has been applied across Stowford Press’ 500ml bottles and cans as well as its pint and half-pint glasses. It features a strapline of ‘100% local home-pressed apples’, which aired for the first time in the summer, in its latest TV ad. The packaging utilises a watermarked tumbling-apple design as well as a gold-coloured apple icon.
“The new water-marked tumbling-apple design and more authentic-looking gold apple icon reinforce the authenticity of the brand while also giving a nod to the premiumisation of the brand, which is now the third largest draught apple cider brand in the UK on-trade, worth £76.5m.”
Westons Cider is now run by the fourth generation of the Weston family, which has been producing traditional English cider in the Herefordshire village of Much Marcle since 1880. Westons makes a broad range of ciders for the premium cider sector with its other key brand groups including Wyld Wood, Henry Westons, Old Rosie, Mortimer’s Orchard and Caple Rd Cider, the UK’s first craft cider in a can.
14 October 2016 - Sam Coyne The Drinks Report, editorial assistant
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