Ligne-claire style for Conigliaro's Negroni

The founder of Drink Factory, Tony Conigliaro has revamped his bottled aged Negroni with a series of ligne-claire style labels.

The labels are the second in a series and on this occassion, designed by the award-winning graphic design group AS-CC. The polyptych depicts four landscape scenes from Italy using a bright pastel palette and embossed gold lettering. Each label conveys a stage of a train journey through Italy, from the snow covered mountains to the rocky coastal cliffs.

The imagery ties in with the Italian origin of the Negroni and Conigliaro's Bar Termini, which itself was inspired by the cafes in Italian train stations.

The new label series can be found at Bar Termini now, where Tony’s four unique varieties, Classico, Robusto, Superiore and Rosato, are served by the glass. The new label Classico Negroni bottle is also available to buy at selected stores and online outlets, including Amathus, Selfridges and Harvey Nichols.

Conigliaro's Classico Negroni 18.9% ABV has been curated by at the Drink Factory from a traditional blend of London dry gin, Italian vermouth and Italian bitters. Cooked sous-vide at a low temperature for several hours to create a drink that is almost identical to a bottle-aged cocktail.

The further three Negroni varieties served exclusively at Bar Termini by the glass, are the Robusto, Rosato and Superiore. The Classico blend is infused with rose petals to create the Rosato and pink peppercorns for the Superiore, while the Robusto’s intense flavour is the result of lengthening the sous-vide process. Tony hopes to offer all four varieties to order online and in selected stores in the near future.

16 October 2016 - Sam Coyne The Drinks Report, editorial assistant