Serge Der Sahaguian CEO at Spirit France

Serge Der Sahaguian has joined Spirit France as its CEO.

The move comes as part of Spirit France's development in France and internationally.

Spirit France produces and distributes premium brands of calvados and armagnac, with brands of calvados such as Père Magloire, Boulard, Lecompte and armagnac Janneau.

It is present in more than 80 countries, through a network of more than 200 distributors.
 
Der Sahaguian, a graduate of ECAM Lyon Engineering School, began his career with Pernod Ricard in 1998 as sales and marketing director at the Yerevan Brandy Company.

In 2005, he was appointed global export director for Wyborowa S.A. and in 2007 he moved to Russia as managing director for the Belvedere Group.

22 October 2016 - Sam Coyne The Drinks Report, editorial assistant