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J. De Telmont's cuvées receive new labels

The Classic and Vintage cuvées of J. De Telmont’s range have been given a bright new look label.

The labels are either red, pink, silver or bronze, depending on the liquid inside the bottle.

The label was designed with a brief to highlight elegance and the dedication of the family house, with its focus on the future.

The hallmarks of the new label are metallic colours and the vintage year clearly illustrated. The brand crest also features on each design.

Owners of J. De Telmont for over 100 years, the L'hopital family wanted the designs to epitomise the dynamism and energy which they have brought to their products. The move comes as part of an attempt to reposition the range of Champagne on the French and international markets.

The new design labels are available now.

25 October 2016 - Sam Coyne The Drinks Report, editorial assistant