New style of ultra black rum created in UK

An Ultra Black rum called Parlay has been launched in the UK. The rum is triple distilled in the UK from molasses from Venezuela to create a black, smooth and rich blend with an added splash of fruit infusions “to offer something new to the category,” according to creator Craig Smith.  

“After being carried away by the mythical stories of pirates and their adventures I landed on an old folks tale of the pirate brethren and the enchanted stories surrounding it. Parlay as written in the pirate code of conduct set down by Morgan and Bartholomew was a way for enemies to negotiate a truce and typically over a bottle of rum. With this in mind I began to create the brand Parley in December 2015 and I turned to one of the UK’s most experienced master distillers, John Walters of the English Spirit Distillery” he explains.

This new Parlay rum is described as having a “rich array of flavours including: raisin, vanilla, tangerine and cherry not forgetting that true rum taste rested in British oak barrels” resulting in “subtle spiced after tones that leave a lasting and pleasing taste on the palette”.

Parlay Ultra Black Rum is presented in back and gold foiled packaging and is available across the UK and online at £28.00 per 50cl bottle.

7 November 2016 - Felicity Murray The Drinks Report, editor-in-chief