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Travel-retail gifts from Champagne Lanson

Champagne Lanson is launching two gift-packs into travel retail, seeking to highlight its Black and Rosé labels during the festive period.

The first is the Lanson Twistpack, a metallic cylindrical pack, lined with gold and four rotational rings, allowing the giftpack to be repositioned, giving it a bespoke look each time it moves.

Available in Zurich Airport from November 29 until January 26, each ring of the gift pack represents one of the House of Lanson’s codes; the stamp, the claim, the cross and the logo.

Once the bottle of Lanson has been enjoyed, the giftpack can be reused as a candle holder or as a base for another bottle.

Champagne Lanson is also releasing its new Ruban Giftbox. Available in Charles de Gaulle and Orly stores in Paris from November 22 until January, the new giftbox offers a contemporary look when compared to the original.

With the Lanson claim on the back with key words highlighted in bold gold and a bright bow on the front, the giftpack makes an ideal festive gift. It is available in Lanson Black and Rosé labels.

Champagne Lanson travel retail director, Olivier de La Giraudiere comments: “The festive period is one of our busiest in terms of sales, so we always want to ensure that we launch something that is ideal for this vital gifting time. Both of these new giftpacks bring something fun and unique to the travel retail channel; we are certain that they will attract our current fan base and also draw in some new customers.”

16 November 2016 - Sam Coyne The Drinks Report, editorial assistant