RedLeg has kept the liquid inside unchanged, however it hopes that the redesign will capture its individuality and Caribbean spirit, whilst emphasising quality.

Nolan Kane, Allied’s business development manager comments: “We were given a fantastic opportunity to personalise RedLeg's bottle to compliment an already fantastic label. The team worked hard to create a bottle that encompassed the spirit of RedLeg and personalisation that will enhance the consumer's experience of the brand."

Kate Alexander, marketing manager at The RedLeg Rum Company: “We are delighted with the new RedLeg bottle which perfectly reflects the brand’s individual personality and laid back Caribbean nature.”

RedLeg ABV 37.5% is available from Sainsbury's at £20 for 70cl and a number of online outlets.