New bottle design for Sandeman Port

Sogrape is launching a new bottle design created by Stranger & Stranger for its Sandeman Aged Tawny Ports.

The new glass bottle is embossed and features a detailed label, adorned with the Sandeman cloaked figure, 'The Don', which was originally designed in 1928. A wax seal references its award-winning status.

The new bottle allows for the different hues of age to be clearly seen by the consumer.

Following research by Sogrape, the new look for the 10, 20, 30 and 40 year old Sandeman Tawny Ports takes a new approach to port packaging, with cues from vibrant and innovative luxury drinks categories.

Bottles for the 20, 30 and 40 Year Old Tawny Ports feature the Vinolok glass bottle closure system.

George Sandeman says: “This new look is a statement of the quality leadership of the Aged Tawny Ports category, a position which Sandeman is proud to claim for over 150 years. In the 1850s Sandeman made a conscious decision to store and age premium ports in its cellars on the banks of the Douro river at Vila Nova de Gaia where the cool conditions are ideal for ageing, and it is from this stock comprised of many pipes which is drawn our exceptional Aged Tawny Port.”

Gonçalo Sousa Machado, managing director of Sogrape UK, comments: “This is a ground-breaking new luxury package for the port category and we believe it will clearly demonstrates Sandeman’s authority in Aged Tawny Port. Following the excellent results of qualitative consumer research, we anticipate a very positive reaction and a considerable increase in sales.”

The bottle and closure were sourced from France, whilst remaining materials came from Portugal.

The new Sandeman Aged Tawny Port packaging will soon be available in bars, restaurants, hotels and top retailers.

28 November 2016 - Sam Coyne The Drinks Report, editorial assistant