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Valentine's bottle for Pinkster gin

Pinkster gin, from G&J Distillers, is releasing a limited-edition bottle in anticipation of Valentine's Day. The bottle will feature a one-off love heart label.

With the strapline ‘Let the love beGin’, the bespoke bottle is designed to capitalise on sales opportunities in the run up to February 14.

Will Holt, marketing director at Pinkster, says: “As a pink gin, we felt it was high time we wore our heart on our sleeves and created something slightly quirky.

“Valentine’s is a huge gifting opportunity, so we’re confident this eye-catching bottle will raise a smile and encourage romantic shoppers to stay fruity and look beyond choccies, roses and so forth.

“Our in-house mixologist, Miss Pinks, has created a range of racy recipes for the on-trade to add a little firepower for couples dining out. Let the love affair beGin this Valentine’s, we say."

Pinkster has also introduced its first gift packaging, designed for both the limited-edition and regular 70cl bottles, which will be available at the end of January.

Produced with fresh raspberries grown locally to the company’s headquaters outside Cambridge, Pinkster has recently been listed nationally by Matthew Clark across all its UK depots.

Holt adds: “On the back of brisk Christmas trading, it’s a real fillip to have secured a main listing with Matthew Clark alongside our existing wholesalers.  Last year’s £1 million crowdfunding financing has allowed us to accelerate business growth and we’re all set for an upbeat 2017 as the raspberry revolution gathers momentum.”

The limited edition bottle (70cl) RRP is £35.00.

23 January 2017 - Sam Coyne The Drinks Report, editorial assistant