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Luminous bottle featuring LEDs for Belvedere

Belvedere Vodka, from the portfolio of Möet Hennessy Louis Vuitton (LVMH) has released a new luminous bottle, featuring precise laser cutting and soft-touch technology, for the on-trade.

The new bottle, named Midnight Saber, is to be launched in March 2017 and only available in 1.75L. Belvedere claims to have been the first to bring a luminous nightclub bottle to the market in 2012.

With exquisite laser etching and delicate black coating, the Midnight Saber design marks the first of its kind in industry packaging. LED lights line the bottom and when turned on produce an effect of misty trees emerging from the bottle.

Chris Gibb, president Belvedere Vodka says: “The cutting edge design of the Midnight Saber truly expresses our relentless commitment to bold and irreverent innovation. Not only do we craft an exquisite spirit, but we strive to bring excitement to the clubs and enhance the bottle-service experience with ground-breaking products and rituals.”


5 February 2017 - Sam Coyne The Drinks Report, editorial assistant