Ezra Brooks adds to range with Straight Rye

Luxco's brand Ezra Brooks has added a new release, Ezra Brooks Straight Rye, to its product portfolio. The brand, which dates back to 1957, has been a part of Luxco’s portfolio of whiskeys since 1993.

Ezra Brooks Straight Rye whiskey is bottled at 90 proof and available across the US starting this month in 750ml and 50ml bottles.

Brand manager at Luxco, Fletcher Buchman says: “In the past 12 months, we have seen rapid growth in the rye category, up 27%, which indicates consumers are interested in more rye whiskey products. Ezra Brooks’ recent packaging refresh has elevated the brand to the same high-quality of the bourbon found inside the bottle.”

Ezra Brooks’ updated look includes a new corked bottle with a premium matte-finish closure capsule. In addition, a higher end label gives the bottle more of a craft look and feel.

The brand portfolio, all offered in 750ml bottles and ranging in suggested retail prices of US$11.99 to US$26.99 – includes:

• Ezra Brooks Kentucky Straight Bourbon Whiskey, bottled at 90 proof and offering a mellow flavor with hints of spice and chocolate and a smooth finish.
• Old Ezra Seven Year Kentucky Straight Bourbon Whiskey, bottled at 101 proof and aged a full seven years for a buttery long finish and deep, rich taste.
• Ezra Brooks Bourbon Cream, bottled at 25 proof and offering a rich caramel and toffee flavor with a smooth, creamy finish.
• Ezra Brooks Blended Whiskey, bottled at 80 proof and offering a genuine Kentucky sour mash recipe with a light, warm finish.

Lux Row Distillers, a new distillery experience being built in Bardstown, Kentucky, will be the future home of Ezra Brooks, along with other Luxco bourbon brands.

10 February 2017 - Sam Coyne The Drinks Report, editorial assistant