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Carling updates look across portfolio

Carling has announced a design update, consistent across its entire portfolio including Original Lager, Cider, Citrus Twist and Premier. 

The updated visual brand identity is simple, reinforcing Carling’s visual equities in order to drive the brand stature.

Rolling out across on and off trade assets throughout 2017, the new brand identity will start appearing on shelf and behind the bar from March.

Jim Shearer, Carling brand director, comments: “The new identity is simple yet proud, reinforcing Carling’s values; genuine, dependable and unpretentious, cementing and driving our position as Britain’s original and best loved lager."

Carling partnered with global brand design agency, BrandOpus on the brand refresh.

Nir Wegrzyn, BrandOpus CEO and founder, comments: “It was important for us that the new identity be instantly recognisable as Carling, but enough of a visual shift to move the brand perception forward to reinforce their No1 status. We organised the brand in a much more consistent way that would appeal to new consumers and loyal drinkers alike.”

21 February 2017 - Sam Coyne The Drinks Report, news editor