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O-I redesigns Wychwood bottles for Marston's

Marston’s Brewery, the UK’s leading regional brewer, is to take a further 20g out of the glass packaging for its Wychwood brands, reducing the weight of its packaging to 300g.

Emma Gilleland, supply chain director, Marston’s, says: “O-I suggested it could make our bottles even more sustainable, given the improvements they had made to its Harlow plant. Across the Wychwood range, we will reduce our glass by around 700 tonnes a year, saving the equivalent of 455 tonnes of CO2.”

The bottles in this initiative are filled with UK’s beers such as Wychwood’s Hobgoblin, Hobgoblin Gold, King Goblin and Black Wych among others.

Paul McLavin, marketing and business development lead for O-I says: “We understand our customers are always under pressure to improve their environmental standing. Fortunately, glass is already the most sustainable packaging material they can use and we are constantly improving our processes to offer an even better bottle.”

O-I has matched product innovations like these with investment to implement more environmentally efficient production at Harlow and has increased its amber beer capacity to support the growth in the sector.

For more information on the sustainability of glass packaging, contact O-I on 01259 218822 or visit www.glassislife.com.

7 March 2017 - Sam Coyne The Drinks Report, news editor