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Virtuous Vodka launches range to UK on-trade

Swedish brand Virtuous Vodka, has announced that its organic and natural portfolio of vodkas will lauch to the UK on-trade. The four flavours include: Blond, Bitter Lemon, Ginger and Raspberry.

The vodkas are produced using a base-spirit of Swedish rye and no added sugars or aromas, with Virtuous Vodka priding itself on only using natural methods.

Available in 70cl bottles Virtuous Vodka is column-distilled once and unfiltered. 

As it has a natural flavour, Virtuous Vodka’s flavoured varieties have an indefinite shelf life, which it claims is a testament to the authenticity and realness of its ingredients and something founder Claes Stenmark sees as a strength, not a flaw.

On the launch Stenmark comments: “As a company we believe in three things: true flavours, sustainable business and braveness, and that’s how we produce our vodkas. We’re excited to be launching in the UK at a time when venues and customers alike are looking for something authentic and honest, something we always strive to be. We only say yes to the real deal and no to stuff created in laboratories. Most importantly our vodka is made to taste, not to last.”

20 March 2017 - Sam Coyne The Drinks Report, news editor