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Wade Ceramics reveals brand refresh

Wade Ceramics revealed a refresh of its famous brand at Packaging Innovations 2017.

With a proud 200-year history as one of England’s most noted manufacturers, Wade is a market leader in the design and production of high-quality ceramic products, working with many high-profile brands such as Royal Salute, Johnnie Walker, Bells’, Burberry and Agent Provocateur.

The Stoke-on-Trent company’s bold new-look has been complemented with a restructure of its product divisions, with it now focusing on spirits, fragrance, home and food.

One recent product it created was for gentleman's grooming manufacturer D. R. Harris – a historic brand itself, recognised with three Royal Warrants. This Arlington cologne was packaged in a ceramic bottle featuring an intricately designed print.

Paul Farmer, Wade Ceramics managing director, says: "We’re delighted with our rebrand. The feedback we’ve received from our customers, both here and abroad, has been overwhelmingly positive. The D. R. Harris project has also been a great success and we can’t wait to show off our next work in fragrance.”

20 March 2017 - Sam Coyne The Drinks Report, news editor