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Dictador rebrands XO Insolent and Perpetual

Dictador has rebranded its XO Insolent and Perpetual Solera System rum bottles, with the move coming as the brand attempts to expand its distribution channels worldwide.

The redesigned Insolent and Perpetual bottles stay true to the original Japanese design tradition, while being carried out in a modern way. Maintaining the previous bottle’s body shape, the new bottles are crystalline and luminescent, capturing the copper liquid that lies within. Designed with the intention of looking like a piece of art, the bottle has a modern design.

Marek Szoldrowski, president of Dictador Europe, says: “We are pleased to launch our new XO Insolent and Perpetual bottles which we feel capture the essence of our distinctive and luxuriously flavoured rums. The bold design makes a strong statement and will appeal to both new and existing clientele who are drawn to the liquid works of art we are known for. We have worked with an incredibly talented team of creatives on this project and are delighted to see it come to fruition.”

The two XO rums are the more decorated of the Dictador rum portfolio, mainly in part to the different aging system used. Dictador XO Insolent is made from first press sugar cane juice that is fermented for 60 hours and 100% pot distilled. It is aged in a combination of ex-bourbon barrels, ex-sherry butts and charred port casks.

Dictador XO Perpetual is made from the fermentation of virgin sugar cane honey, distilled in an antique alembic copper still, then aged in ex-bourbon barrels, as well as ex-sherry butts and port casks.

30 March 2017 - Sam Coyne The Drinks Report, news editor