One releases One Gin in World Duty Free UK

One, a British ethical brand, has launched a craft gin exclusively across World Duty Free stores in the UK. One Gin is distilled from 10 botanicals from across the globe, including sage.

Master distiller, Sarah Thompson, uses nine botanicals from across the world, plus British sage from the forest surrounding the distillery. Each bottle is hand-crafted in small batches at Blackdown Distillery in Sussex. The gin is distilled in an alembic copper still and is then filtered seven times. One Gin is hand bottled, numbered and signed by Sarah, ready for distribution.

Officially launched in World Duty Free, One Gin is currently available exclusively through stores in London Heathrow, Gatwick and across the UK, priced at £36.99 for one litre. The first wider opportunity to sample One Gin will be at ‘Tales of The Cocktail on Tour’, when the cocktail festival goes on tour for the first time in Europe, visiting Edinburgh from 1–5 April. Drinks consultant, Joseph Wood, from Liquor to Lips, has developed a range of cocktails designed to complement One ‘Sage’ Gin. One Gin’s perfect serve is over ice with Peter Spanton’s No9 Cardamom Tonic, garnished with slices of crisp apple and fresh sage.

Not only does sage provide a flavour profile to One Gin, but the genus name of the plant is derived from the Latin word ‘salvare’ meaning to save. One Gin, it can be said, therefore ties in with the brand’s vision to help the estimated 663 million people worldwide without access to clean water.

Aiming to capitalise on the uptake in gin sales seen in the UK with over 40 million bottles sold last year, The One Brand hopes to use One Gin to direct some of the profits in the gin industry to helping fund water and sanitation projects across the globe. Having raised £15 million for water projects, One is on target to raise £20 million by 2020, changing the lives of over five million people.

Duncan Goose, who founded the business based in Richmond, London, says: “With the UK Gin market making its biggest comeback since Hogarth’s times, it was a natural step for us to broaden our drinks portfolio into this exciting new area, helping to drive our donation power and make a difference to the 663 million people worldwide who don’t have access to clean water.

The evolution of One Gin has been a fantastic experience. Through the help of experts in the industry such as Sarah Thompson our award-winning master distiller, we have developed a unique British craft gin, distilled in Sussex, but inspired by the world. So why not choose a gin which makes a difference and funds life-changing water projects in some of the world’s poorest communities.”

3 April 2017 - Sam Coyne The Drinks Report, news editor