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Woodford Reserve bottle design for Derby

Brown-Forman has released a limited-edition Woodford Reserve commemorative bottle for the 2017 Kentucky Derby. The bottle features artwork from equine artist Thomas Allen Pauly for the second year running.

A Chicago native, Pauly is an equine painter, whose work “Inspired” is featured on the front of the Woodford Reserve bottle. The image on the bottle features a view as the thoroughbreds race to the finish line during the renowned Kentucky Derby. Additionally, a glimpse of the Twin Spires™ and colorful audience fitting the grandstand can be seen.

Mark Bacon, Woodford Reserve global brand director says: “Woodford Reserve is thrilled to partner with Thomas Allen Pauly for a second year. His ability to capture the excitement of a moment perfectly embodies the spirit of Woodford Reserve and the Kentucky Derby.”

The neck band features green and Woodford Reserve’s signature copper color with the Kentucky Derby 143 date and Thomas Allen Pauly’s signature sealing the top of the bottle. A hang tag provides details about the product and the artist.

Pauly says: "My inspiration for this year’s Woodford Reserve Kentucky Derby bottle originated from a rare opportunity to photograph last year's races from the roof of Churchill Downs. Although I have shot the Derby for the past 18 years, I have never had the privilege to shoot from that location. The moment I stepped onto the roof, I knew that this unique perspective of the iconic Twin Spires would make for a perfect Woodford Reserve Derby bottle painting."

The commemorative litre-size bottle has been available across the US on shelves since late March. The suggested retail price, depending on market, is $43.99.

4 April 2017 - Sam Coyne The Drinks Report, news editor