Tails premixed gains listing in Tesco

Tails, producer of pre-mixed cocktails, has secured a listing at Tesco across 290 stores in the UK, with the aim of bringing cocktail bar favourites into the at-home market.

The Tails range is crafted in collaboration with global cocktail experts including mixologists, master distillers and flavour experts, and made with premium spirits and ingredients.   

Tesco is stocking four Tails varieties in 50cl bottles, which is a new format for the Tails brand:

• Espresso Martini: 15% ABV, £10 RSP
• Elderflower Collins: 10% ABV, £8 RSP
• Berry Mojito: 10% ABV, £8 RSP
• Moscow Mule: 10% ABV, £8 RSP

Nick Wall, managing director of Tails, says: “We’re delighted that the Tails range is now available through Tesco, enabling consumers to enjoy premium cocktails in an easy-to-serve format. An indulgent Espresso Martini, or the Berry Mojito variation on the best-seller, along with our other premium varieties, are the highest quality premixed cocktails available.

“Figures from Kantar show that couples enjoying a night in, celebrations and socialising are key occasions for enjoying cocktails at home.  There’s also an opportunity to carry over the growing popularity of matching cocktails with food from the casual dining market, especially US, Mexican and Italian dishes.

“While people enjoy experimenting with their own recipes, there’s nothing to compete with a professionally-mixed cocktail.”

Dan Bolton, managing director of Tails distributor Hi-Spirits, says: “These much-loved cocktail varieties have helped drive the boom in sales in the on-trade, and consumers can now recreate the experience at home. With no compromise on quality, the Tails range takes the home cocktail market to the next level.”

The Tails launch in Tesco is being supported with in-store tastings and displays.

9 April 2017 - Sam Coyne The Drinks Report, news editor