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Jack Daniels launches cider in UK

Bacardi Brown-Forman brand Jack Daniel’s has expanded its core range with the launch of Jack Daniel’s Tennessee Cider. The cider will be available to consumers in the UK ahead of a global launch. The company claims this is reflective of the growing trend for innovation in the UK cider industry.

Jack Daniel’s Tennessee Cider, an apple cider blended with Jack Daniel’s Tennessee whiskey,  will be available in the off trade.

Charlotte Ashburner, head of marketing at Brown Forman says: “We’re excited to launch Jack Daniel’s Tennessee Cider in the UK. There is a great appetite for cider amongst UK consumers, and the launch gives people a new way to enjoy Jack Daniel’s Tennessee Whiskey, that has all the bold attitude of Jack, but with the ease and refreshment of a premium cider.

“We are increasingly seeing drink brands outside of the cider category experiment with the traditional boundaries of cider, triggering consumers to think differently about how they drink it. With Summer on the way, it’s the perfect time to stock up the fridge with this bold new innovation from Jack Daniel’s.”

Jack Daniel’s Tennessee Cider (5.5%ABV) is available to buy now from Londis and will be available in Morrisons and Asda from May, with a recommended retail price of £2.29 per bottle in the off-trade.

10 April 2017 - Sam Coyne The Drinks Report, news editor