Jack Ratt rebranded by Devon's Lyme Bay

Lyme Bay, the Devon-based winery, has rebranded its Jack Ratt cider range and introduced a flagship product, a 3-litre bag-in-box.

Drawing inspiration from the Jurassic coastline of Lyme Bay, this cider takes its name from 19th century smuggler, Jack Rattenbury, who hid his contraband in caves and sunken barrels off the coast, retrieving them by ‘creeping’ the ocean floor with a grappling hook.

Celebrating the history of the West Country coastline, along with the heritage of traditional cider making, Lyme Bay winery has rebranded its Jack Ratt ciders to tell the story behind its flavours. Made using a blend of juice from local apples, including Tramlett’s Bitter, Foxwhelp and Tom Putt, all of which would have been used in cider making during Jack Rattenbury’s lifetime, the bag-in-box is easy to transport, pour and reseal.

The Jack Ratt bag-in-box range includes a traditional and fruity Scrumpy, RRP £11.49, and a full-bodied strong Vintage Dry, RPP £11.99. Both are available from independent retailers, including delis, farm shops, butchers and grocery stores across the UK, and online at www.lymebaywinery.co.uk

14 April 2017 - Sam Coyne The Drinks Report, news editor