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CookChick Design rejuvinates Korev

St Austell's Brewery, has commissioned CookChick Design, to rejuvinate its Korev brand.

Korev (pronounced Cor-Eff) is a traditional Cornish word meaning ‘beer’. Crafted as a Helles style lager at the St Austell brewery using lager malt from barley grown in Cornwall.

St Austell asked CookChick Design to rejuvenate the branding and packaging for their iconically Cornish lager.

CookChick Director Lee Cook comments: “We wanted to encapsulate the energy and distinct spirit that Cornwall owns. The most immediate icon for their fiercely independent attitude is the Saint Piran’s flag.

Combining the strength of the black and white flag with the brush stroke energy distilled the Cornish soul down to its simplest mark.”

The new 330ml bottle format features direct print effect labeling with raised tactility inks.

16 April 2017 - Sam Coyne The Drinks Report, news editor