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Bon Vivant Tonic Syrup launched to on-trade

Giuseppe Gallo and American Beverage Marketers have collaborated to create Bon Vivant Tonic Syrup. The release will launch to the on-trade and has secured listings in high-profile accounts.

The release has been developed for two years and is inspired by the original formula of the Dutch West India Company, Bon Vivant Tonic Syrup is intended to be used as a base for homemade tonic waters or added to cocktails.

After researching original tonic recipes dating back to the 1600s, Bon Vivant is made using quinine from cinchona bark sourced from the Congo, and lemons from California and Argentina.

Giuseppe Gallo comments: “We are very excited to be launching Bon Vivant Tonic Syrup to the on-trade, especially at a time when we have seen a trend for lower-ABV cocktails gain traction, as well as a more considered approach to alcohol-free offerings. Customers’ palates are also becoming more sophisticated with a return to classic cocktails such as the negroni and bitter aperitivo style drinks, and the gin boom doesn’t show any signs of slowing. We have designed Bon Vivant Tonic Syrup in the hope that bartenders will be able to offer a more unique, authentic tonic water option, as well as opening up new flavour profile opportunities in mixed drinks.”

On the launch, bartender and UKBG president Luca Cordiglieri comments: “Bon Vivant Tonic Syrup is a great addition to the market with its floral and herbal flavour, and a sweetness that is not overpowering. I find it’s great for making your own Gin and Tonic, or as a cocktail ingredient.”

On its use as a cocktail ingredient, Simone Caporale comments: “Whereas before you might have had to use lots of different elements to create a drink, the use of Bon Vivant Tonic Syrup creates an interesting complexity using just one ingredient, opening up avenues of creativity for bartenders to explore.”

24 April 2017 - Sam Coyne The Drinks Report, news editor