Carling Premier relaunched by Carling

Having announced its partnership with the Premier League last year, Carling has relaunched its premium lager, Carling Premier, with a distribution boost across both the on and off-trade. 

Carling Premier is a 4.7% ABV nitrogenated lager and golden in colour.  It is sold on draught, and in cans with a nitrogen widget.  It complements the existing Carling portfolio, including Original Lager, Citrus Twist, Apple Cider and Black Fruits Cider – creating a premium option within the Carling range.

The re-launch of Carling Premier will be supported by new on trade assets, including a new T-bar design, a glass re-skin and other POS material, all available from May 2017. In the off trade, the lager’s packaging will feature Carling’s refreshed visual identity, announced in February 2017.

Jim Shearer, Carling brand director, comments: “It’s great to officially announce the re-launch of Carling Premier. The lager has always had a loyal following of drinkers, who have a latent love for the product and were eager for it to be available more widely, so we’re excited to be able to increase its presence in the UK.

“For us, re-launching Carling Premier now makes perfect sense. Not only does the launch tie in with our partnership with the Premier League, but also at a time where many consumers are looking for something more premium.  It is the perfect complement for our Carling original lager, with the same great taste and refreshment, but with a smoother mouthfeel and drinking experience.”

27 April 2017 - Sam Coyne The Drinks Report, news editor