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Cîroc releases limited edition Summer Colada

Cîroc, Diageo Reserve's ultra-premium vodka, has released its first limited edition expression, Cîroc Summer Colada to its portfolio.

Inspired by the summer cocktail Piña Colada, the limited-edition expression has been produced using natural pineapple and coconut flavours. Cîroc Summer Colada will launch to the UK on and off-trade in May.

As an exclusive summer edition, Cîroc Summer Colada presents itself in a white bottle, embellished with metallic accents, including a golden orb as part of the logo and a golden cap, celebrating its style credentials.

Building on the success of recent launches, including Cîroc Pineapple and Cîroc Mango, the limited-edition variant is positioned to capitalise on the perceived growing consumer demand for tropical flavour profiles.

Nick Temperley, head of Diageo Reserve GB, comments: "Cîroc is the UK’s leading ultra-premium vodka and is performing exceptionally well in both the on and off-trade, outperforming the category, up 33.6% in volume. Cîroc is leading the way in flavour innovation as the fastest growing ultra-premium vodka in the UK over the last two years up 250% in volume and value. The new expression, Cîroc Summer Colada will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.”

Cîroc Summer Colada 70cl will be available from May nationwide throughout the on and off-trade – RRP £39.94, joining the seven-strong portfolio which includes Cîroc Mango, Cîroc Pink Grapefruit and Cîroc Apple, Cîroc Red Berry, Cîroc Pineapple, Cîroc Amaretto and Cîroc Original.

28 April 2017 - Sam Coyne The Drinks Report, news editor