Berry Bros & Rudd opens new retail site

Berry Bros & Rudd opened a new retail outlet in London on Monday 22 May on Pall Mall, opposite St James's Palace and near its original premises at No3 St James's Street. 

This latest development for Britain’s oldest wine and spirit merchant is in recognition of its growing customer demand, as well as development opportunities around its historic, listed premises at No3 St James’s Street.

Berry Bros & Rudd’s office at No3 St James’s Street, which was converted for retail as recently as 1994, will revert to its original role as a dedicated venue offering customers wine-related services, events and advice.

Adding the first-class retail space at 63 Pall Mall to the traditional consulting environment at No3 allows Berry Bros & Rudd to provide customers with a comprehensive proposition.

Dan Jago, chief executive at Berry Bros & Rudd states: “We are delighted to be opening our new wine shop on Pall Mall, just around the corner from our long-standing home on St James’s Street. Expanding our footprint on this special corner of St James’s builds on our legendary customer proposition and helps cement our role as the UK’s most highly regarded and long-serving wine merchant. With event spaces, consultancy rooms, private dining, wine education and now a modern retail outlet, Berry Bros & Rudd is truly a one of a kind destination for wine and spirits in the heart of London.

“No3 St James’s Street will remain the front door to the business. Although it is closing briefly for refurbishment, when it reopens on 12 June we look forward to receiving customers there once again.

“After more than 300 years on the same site a lot has changed at Berry Bros & Rudd. We have continued to innovate and develop our offering in keeping with the times to ensure we remain a relevant, modern and progressive wine and spirits merchant. We look forward to welcoming old friends, as well as new customers, to 63 Pall Mall.”

In the new shop, customers will find over 1,000 wines and spirits on display, a 300-strong Fine Wine Reserve and a rotating selection of 24 products available on Enomatic machines for sampling at the push of a button.

Chairman, Simon Berry comments: “When I first started working for the family business 40 years ago, No3 St James’s Street wasn’t really a shop. It was known as the office and customers would come in to be greeted by one of the shop assistants and handed a price list. Wine was very much kept in the cellar.

“No3 was never designed for retail, and that is why we’re all so thrilled to have this opportunity to open 63 Pall Mall. Designed specifically as a shop, our new space means we’ll be able to offer our customers better service than ever before.”

The retail development at 63 Pall Mall is the latest in a line of recent developments by Berry Bros & Rudd. In 2015 the company opened its Sussex Cellar – a dual level venue created for customer events. Last year a new private dining room and tasting room were opened on the 2nd floor above No3 St James’s Street.

23 May 2017 - Sam Coyne The Drinks Report, news editor