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Coors Light first to use sun activated designs

Coors Light has introduced the world's first beer cans with sun activated ink technology exclusively to the Canadian market. Available nationwide, the Coors Light Summer Certified cans have six limited edition designs painted in photochromic ink that are nearly invisible until the cans are exposed to UV rays. The moment the cans are brought into sunlight, the vibrant colours of the designs are instantaneously revealed. Coors Light's use of this packaging innovation is a world first in the beverage industry.

The bright UV activated colours do not indicate that the beer is getting warm. In fact, the cans still carry the thermochromic ink Coors Light pioneered to turn its mountain iconography blue indicating that the beer is "Cold Certified" and ready to drink. The new cans use both ink technologies harmoniously to indicate that the beer is both cold and summer certified. The Summer Certified cans are designed to encourage all Canadians to get outside and come to life in the summer sun, just like the can will.

"To enjoy the best of summer, you simply have to get outside in the sunshine with your friends and family, and these cans will come alive with you during your favourite summer moments," said Chris Waldock, senior director of marketing, Molson Coors Canada. "We have a long history of innovative packaging that sets us apart; these new Coors Light Summer Certified cans are taking it to a new level of cool and we hope Canadians will get outside this summer and enjoy them!"

Available in 355 mL and 473 mL cans. 

30 May 2017 - Felicity Murray The Drinks Report, editor-in-chief