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Patron gift tin sports vibrant Mexican design

Celebrating Mexico’s rich artistic tradition, Patrón Tequila has released a new commemorative 1-litre gift tin, exclusive to global travel retail.

The limited edition collector’s tin contains a 1-litre bottle of ultra-premium Patrón Silver tequila. The artwork was created by Mexican artist Adrian Dominguez, who specialises in designs with ornamental and organic style.

Born in Mexico City, and residing now in Queretaro, Dominguez’s art is greatly influenced from nature and the ancient culture of his homeland. For this custom work for the Patrón gift tin, he was inspired by Aztec and Mayan lore, choosing two divine figures to depict on the tin, the fierce jaguar and the tranquil peacock. The jaguar, Tezcatlipoca, is one of the most powerful gods of the spiritual pantheon who ruled the night sky with its piercing green eyes. Balancing the jaguar’s strength is DzulCutz, the peacock that acquired its colourful feathers through a tale of ambition that has been passed down for centuries. The other sides of the tin include an image of the Patrón Silver bottle, and the removable cover is adorned with the signature Patrón bee emblem

“Mexico is our home. It’s where Patrón was born decades ago, in the small town of Atotonilco el Alto, Jalisco, and where we still handcraft all of our tequila sold around the world. And now with this beautiful new 1-litre Mexican Heritage gift tin at travel retail, we proudly celebrate the art and culture of the country we’re privileged to call home,” says Lee Applbaum, global chief marketing officer at Patrón Spirits. “It’s the

perfect pairing of Mexican artistry.”

The exclusive limited edition collector’s tin is available for purchase now at duty free stores across the world. The gift package joins a group of other exclusive Patrón tins, introduced in select markets and in limited quantities over the past several years. In 2015, contemporary Mexican artist Verónica Villarreal Sada designed an Aztec-inspired keepsake tin featuring two Aztec deities, Quetzalcóatl, the feathered serpent, and Tonatiuh, the sun god. Other limited edition tins have celebrated Chinese New Year, and regional locales such as London, Israel, Brazil, and Australia.

Patrón Silver is handcrafted in small batches from the highest quality 100% Weber Blue Agave, and distilled and bottled at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico.


1 June 2017 - Felicity Murray The Drinks Report, editor in chief