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Cellar Trends launches Mahiki cocktail cans

Cellar Trends is launching three Mahiki canned cocktails in June. 

The single serve 25cl cans are to be launched in the on- and off-trade, with a RRP of £1.90.

Treasure Chest, Piña Colada and Coconut Grenade are cocktails from the Mahiki Club menu, design by Tiki cocktail expert Georgi Radev. All three feature Mahiki Coconut Rum liqueur as the base. They follow the Mahiki Coconut Rum liqueur which was launched in February 2017.

The slim cocktail cans feature palm tree and exotic fruit designs and are  coloured for each of the three cocktails. They come in cases of 24. The rum and new cocktails will be sampled to trade and consumers at rum festivals throughout the year in London, Bristol, Exeter, Manchester, Cardiff and Edinburgh, plus a season of sponsorship at Summer social events.

The exotic Tiki style of Mahiki is also the inspiration behind pop-up sampling bars to reach holiday travellers at eight major UK airports. Total exposure through these experiential events is set to reach three million.

Georgi Radev of Mahiki explains: “Mahiki is famous for its great tiki cocktails with unique ingredients served in fresh tropical fruit or bespoke vessels. The favourites of guests, celebrities, and even royalty, are our Pina Coladas, Coconut Grenades and the world famous Mahiki Treasure Chest. We want to give everyone a chance to taste of the magic of Mahiki, so we have now locked the delicious flavours of our most popular cocktails in a can.”

Caroline Pihoue, brand manager for Mahiki Coconut Rum liqueur at Cellar Trends, adds: “The new Mahiki cocktails with their stylish, decorative designs create an instant Tiki party mood and are intended for clubs, as well as for drinking at home. They are a very eye-catching and stand out from other ready to drink options in the market. Cellar Trends is investing in a big launch year with a roadshow of Mahiki-makeovers in a vibrant Mahiki style where we take over and host celebrity DJ nights, as well as sampling at many lively rum festivals and social events attracting big crowds of target consumers.”

7 June 2017 - Sam Coyne The Drinks Report, news editor