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Cîroc given limited edition bottle for summer

Diageo has launched a customisable Summer Limited Edition design bottle for its ultra-premium vodka Cîroc.

The limited edition builds on the success of the Cîroc #OnArrival campaign. Created with the option of personalisation for destinations, resorts or clubs, the new bottle design answers growing consumer demand for bespoke products, while offering a luxury memento.

The Summer Limited Edition bottle has also been developed to deliver impact both day and night. The design, inspired by mosaic tiles in a swimming pool, creates an effect which glows by day and illuminates at night, creating stand-out within the dark nightclub environment.

Cîroc global reserve brand director Samantha Reader says: “The new Summer Limited Edition bottle has been created as a unique memento or gift for consumers to capture and share their summer celebration moments. It should also encourage those experiencing the bottle to share their CÎROC moments on social media, building brand recognition and driving awareness.

Personalisation is increasingly being used as a special add-on for gifting – a market expected to reach $30 billion globally by 2021. Tailoring a product to the local market is just one mark of the brand’s commitment to offering differentiation to our customers as we continue to drive innovation within the ultra-premium vodka sector.” 

The Cîroc Summer Limited Edition bottle, which was produced in collaboration with design agency ButterflyCannon, is available in over 20 locations including hotspots such as Rio de Janeiro (Brazil), Punta del Este (Uruguay), Cape Town (South Africa) and London airports in the UK.

11 June 2017 - Sam Coyne The Drinks Report, news editor