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New look for London No.1 Gin

González Byass has unveiled a new, taller and more sophisticated  bottle for its London No.1 gin.

The unique blue liquid is presented in a glass bottle with a thicker base and engravings of London Bridge on the top, which is thought to “reflect the cosmopolitan and elegant image that is intrinsic to both London and London No.1”. The new bottle has a distinctive new look while maintaining the classic look and feel of the brand.

Made using the small batch, pot still method and quadruple distilled, the gin is descibed as smooth, elegant and mellow with a gutsy kick.  The botanicals used are: Juniper, coriander, angelica root, lemon peel, liquorice, cinnamon, almond, savory, iris root, orange peel and bergamot.

The London No.1 Gin can be purchased nationwide from various independent stores including Oddbins and Ocado for RRP £33.90.

Pictured top: the new look bottle. Pictured below: the previous bottle.

17 June 2017 - Felicity Murray The Drinks Report, editor