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Hine launches new packaging for its VSOP

Thomas Hine & Co has launched its new look for H by Hine VSOP. The look features a refined red stag logo and will be available in 30cl, 70/75cl, 20cl and 5cl bottles.

Throughout 2017 the entire Hine family of Cognac will undergo changes in packaging.

Eric Forget, Hine's cellar master and estate manager, originally developed H in 2004 as a VSOP blend of Grande and Petite Champagne eaux-de-vie. It's raison d'être being to work well as a subtle Cognac base for cocktails, punches and long drinks. He describes H as being "expressive yet discrete with hints of iris, fresh apricot, acacia and white pepper".

In the UK a 70cl. bottle of H retails at around £34.99, stockists include: Majestic, Oddbins, Master of Malt, The Whisky Exchange.

The Hine family of cognacs includes: H by Hine, Hine Rare VSOP, Hine Cigar Reserve XO, Hine Antique XO Premier Cru, Hine Triomphe, Hine Mariage, Domaines Hine Bonneuil, Hine Jarnac-matured and Early-Landed Vintages.

18 June 2017 - Sam Coyne The Drinks Report, news editor