Bulleit Bourbon 10 Years Old launched

Diageo Reserve has expanded its range of Bulleit whiskeys, with the launch of Bulleit Bourbon 10 Years Old.

Aged in charred American oak barrels for a minimum of ten years, the 45.6% ABV whiskey maintainins the high rye content for which the brand is known.

Nick Temperley, head of Diageo Reserve GB, comments: “Bourbon is a category loved by UK consumers and Bulleit is making gains in both the on and off-trade and outperforming the category – up 54% in volume. We are confident that Bulleit 10 Years Old will add to the popularity of the Bourbon category, providing a fantastic base for a number of seasonal serves such as the Smoked Maple Old Fashioned.”

Bulleit Bourbon 10 Years Old will be available in specialist retailers and selected on-trade outlets in July 2017.

23 June 2017 - Sam Coyne The Drinks Report, news editor