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Jenna Ba appointed ambassador at Bulleit GB

Jenna Ba has been announced as the new brand ambassador for Diageo Reserve's Bulleit Bourbon in the UK. 

Jenna brings over 10 years’ experience working behind some of London’s bars, most recently at Chiltern Firehouse and also spent over three years at The Brompton Club, which she credits as the bar that inspired her bartending style. She has spent the last decade refining her skills and building an appreciation for how much the technique of staff, excellent service and a well thought out offering help to create and develop an establishment. In recent years, Jenna has also worked extensively at brand events and activations for the industry’s leading spirits brands including Bulleit.

Jenna’s new role as Bulleit brand ambassador will see her working with the on-trade to educate and inspire bartenders, whilst in the off-trade, she will work with consumers providing tips on creating drinks at home and telling the brand’s rich story to drive advocacy in both channels.

Commenting on her new appointment, Jenna Ba says: “I have come to know both Bulleit the brand and the team at Diageo Reserve so well over the past few years that I am thrilled to join them permanently. Bulleit is such an amazing bourbon that’s built on tradition and heritage but is also innovative – and that’s sometimes a hard balance. This is a really exciting time for me so I can’t wait to get started.”

30 June 2017 - Sam Coyne The Drinks Report, news editor