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New vodka celebrates Tom of Finland

A new super-premium vodka has been launched, inspired by the Finnish artist Touko Laaksonen, aka Tom of Finland. Tom of Finland Organic Vodka is produced from organically grown wheat, rye and arctic water.

The vodka is 100% organic and there is no added sugar.

The packaging features nods to the art associated with Tom of Finland, and a percentage of profit from each bottle will be donated to the Tom of Finland Foundation. Tom of Finland's work made an important contribution to 21st Century gay culture.

The organic vodka is being launched in the UK to coincide with the release of biographical film Tom of Finland, directed by award-winning Finnish director Dome Karukoski. The film tells the story of the artist’s extraordinary life and features Niklas Hogner, Tom of Finland Organic Vodka’s brand ambassador, who plays Kake.

Olli Hietalahti, CEO of Spirit of Tom, said: “We wanted to create a super premium Finnish vodka that truly embodies Tom of Finland – something bold, daring, flirtatious and playful, just like the artist’s renowned work.”

11 July 2017 - Sam Coyne The Drinks Report, news editor