Indelicato joins Stoli Group as a regional MD

Stoli Group has announced the appointment of Pierpaolo Indelicato as regional managing director for Western Europe and Western Africa.

He will lead sales and marketing across the portfolio, with an initial focus on growing the Stoli Vodka and elit Vodka presence in the regions and introducing premium, craft Bayou Rum to key markets.

Before joining Stoli Group, Indelicato was responsible for the commercial and marketing strategy for Bulldog Gin in EMEA and Duty Free. Previously he held the position of senior commercial manager for Western Europe and South Africa for the Jose Cuervo and Proximo portfolio of brands. Indelicato started his spirits career at Bacardi UK before joining SABMiller where he was responsible for the international roll out of Peroni Nastro Azzurro,

Indelicato said: “It’s an exciting time to join this award-winning organisation. The team has done a great job of laying a foundation for success in the regions. My priority is to capitalise on Stoli Vodka’s equity and distribution footprint to drive organic growth while expanding our portfolio’s reach in key markets.”

Indelicato will report to Stoli Group Global CEO Hugues Pietrini, who added: “There is great opportunity with Pierpaolo’s regions and his experience with new brands and established ones intersects well with our priorities. We are confident that his entrepreneurial mindset and passion will drive our portfolio growth there for years to come.”

A native of Italy, Indelicato will be based out of London.

18 July 2017 - Sam Coyne The Drinks Report, news editor