Réva redesigns label for its Sauvignon

Réva's Langhe Sauvignon from the Monforte d'Alba winery has changed its name and labels to give a greater emphasis to its production zone.

Langhe Bianco was the choice made, intended by the company to give emphasis to the zone of production, the Langhe, rather than the grapes used (50% Sauvignon Blanc 50% Sauvignon Gris).

The company claims that the move has given wine has a much more pronounced personality. This will be the only white wine produced by Réva and one of the company’s points of strength. 

With the idea to render the Réva wines more recognisable and identifiable, the  colour of the label will change, following the example of Barolo Ravera. This important choice underlines the strategy of promoting this wine.

17 July 2017 - Sam Coyne The Drinks Report, news editor