Herbie Gin releases alcohol-free gin

Danish brand Herbie Gin has launched its a non-alcholic gin Herbie Virgin. A hand-distilled alternative, using juniper, Danish apples, lavender and orange peel, the team behind Herbie Gin hopes to satisfy a growing market.

The producers claim that Herbie Virgin is the first non alcoholic gin in the world, while it is produced in Denmark.

Co-owner Anders Bilgram says: "It has been very interesting to develop a product with the taste of gin, but without the alcohol. We believe there is a big market for alcohol free alternatives for people who doesn't drink or just want to drink less alcohol."

Fellow co-owner Anders Skotlander says: "The range of non alcohol beers have been growing in Scandinavia for the last couple of years, eg. the Danish microbrewer Mikkeller's second most selling beer is the non alcohol "Drink'in The Sun."

Herbie Virgin is distilled at the same stills that produce Herbie Gin, which has become one of the best selling gins on the Danish market, since it was launched in December 2016.

Bilgram says: "We hand distill Herbie Virgin the same way we distill Herbie Gin. We use real botanicals like juniper, Danish apples, lavender and orange peel, but without the alcohol."

19 July 2017 - Sam Coyne The Drinks Report, news editor