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Hayes to lead Irish sales for Quintessential

Max Hayes has been appointed by Quinessential Brands Ireland as its new sales director.

As part of the expansion of Quintessential Brands’ international sales organisation, Max will lead the development of the Irish sales organisation, responsible for both the branded and private label businesses. Max will also have a leadership role in the development of the Irish Spirits Portfolio internationally, as Quintessential Brands Group expands both its Irish Whiskey and Irish Cream businesses. 

Since 2013, Quintessential Brands has been investing in Ireland, initially with the acquisition of First Ireland Spirits and a €3m investment in the upgrade of the production facilities. Over the past three years this investment has expanded to include The Dublin Liberties Distillery which is under construction in Dublin, opening in 2018, and the launch of a premium Irish whiskey portfolio, under The Dubliner and The Dublin Liberties brands. The newly formed Irish distribution business will focus on the development of the Irish brands as well as the rest of the Quintessential Brands portfolio, in both the on and off trade in Ireland.  It will also seek to develop the considerable B2B and private label services which Quintessential Brands Group offers internationally to retailers and third parties.

Max brings with him a wealth of commercial experience, having spent over 18 years in the drinks industry holding senior roles in C&C Group, Allied Domecq and Beam-Suntory, working in both the domestic Irish market and internationally.

Warren Scott, chief executive officer, Quintessential Brands Group says: "I am delighted that Max is joining Quintessential Brands. He brings with him extensive experience which will accelerate the growth of our business in Ireland and beyond, particularly as we develop The Dublin Liberties Distillery. Max will play a key role in the leadership of this going forward, as we continue to invest in growing our business in Ireland, across our manufacturing facilities and our premium brands.”

28 July 2017 - Sam Coyne The Drinks Report, news editor