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Diageo launches Johnnie & Ginger in Australia

Diageo has released Johnnie & Ginger, its latest product innovation for Johnnie Walker in Australia.

The premix ready-to-drink (RTD), available in both bottle and can format, combines the depth of 35 malt and grain whiskies that make up Johnnie Walker Red Label, balanced with the flavour of ginger ale.

Johnnie & Ginger is a premium alternative to traditional RTD’s or beer.

Jonathan Morgan, Diageo marketing manager says: “With the warmer months just around the corner, Johnnie & Ginger is a great choice for Australians looking to make their weekend get-togethers with friends that little bit more special.”

Featuring the iconic Johnnie Walker Striding Man, the new packaging reflects the products’ premium cues and has been designed to have visual impact and recognition at shelf.

The launch of Johnnie & Ginger will be supported by a wider marketing campaign featuring outdoor, PR, social and POS support.

Johnnie Walker will also release a remastered Johnnie & Cola RTD range at the same time with a new look, improved cola and the same whisky.

Johnnie & Ginger (ABV 4.6%) will be available to purchase from liquor retailers from mid-August. Bottles (345ml) will be sold in packs of four for an RRP of AU$19.99; cans (375ml) will be sold in packs of six for an RRP of AU$24.99.

30 July 2017 - Sam Coyne The Drinks Report, news editor