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Ted Danson joins new Smirnoff campaign

Diageo has announced a new partnership for its vodka brand Smirnoff with American actor Ted Danson, in an extension of the Smirnoff No21 campaign Only the Best For Everyone.

As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube, communicating how Smirnoff vodka is made in America.

Jay Sethi vice president, Smirnoff says: “Ted is a Hollywood legend and a natural partner to help bring the spirit of Smirnoff to life. His light-hearted, fun and care-free personality is like a real life embodiment of our brand. Ted is great at communicating our quality message in a down-to-earth and relatable way.”

Smirnoff's campaign with Ted includes a handful of videos, which were released on YouTube. All of the videos are now live online and some are slated to run on national television later this year. 

Danson says: “I’m delighted to be associated with Smirnoff Vodka and its century old tradition of award-winning quality, globally appreciated smoothness and affordability."

4 August 2017 - Sam Coyne The Drinks Report, news editor