Champagne carton doubles as music box

Champagne Lanson is launching its latest limited edition packaging concept, from August 30 to Sptember 29 at Paris Charles de Gaulle Airport. Renowned for its innovative packaging designs, Champagne Lanson has achieved a keen following from those that enjoy collectable items and Champagne.

This year, Champagne Lanson is releasing an audacious and elegant Music Box that combines the visual elements of the Lanson brand with a unique concept that enables an amplified sound when paired with your smartphone device. Thanks to a special resonance system, this special new Music Box packaging allows individuals to enjoy Champagne Lanson, while listening to their favourite music, wherever and whenever they want.

Champagne Lanson travel retail director, Olivier de La Giraudiere comments: “This new music box is completely different to anything we have ever released. The fact that it has such a unique and contemporary use is testament to what is needed in travel retail to entice and satisfy both the retailer and the consumer.”

Highlighting Lanson’s Black and Rose Labels, the pink and black Music Boxes clearly illustrate how they be used as a speaker, as well as displaying the famous Lanson cross, embalm, and ‘The Perfect Start’ slogan. 

“Launching something unique in travel retail is an exciting opportunity. Over the years, it has become increasingly difficult to gain ground in travel retail, due to the amount of competition and relatively small shelf space available to our category. We work hard to ensure what we release is exclusive, unique and innovative to appeal to our current customers, while also attracting new ones,” adds de La Giraudiere.

7 August 2017 - Felicity Murray The Drinks Report, editor in chief