Bespoke look created for new premium tequilas

Savage and Cooke, of Vallejo, California in partnership with the Ramirez family of Guanajuanto, Mexico is introducing to the US market a new premium Ayate Tequila in two expressions – Resposado and Anejo.

To assist with the all-important packaging aspect, it engaged the services of Saxco International of Horsham, PA. “Our role was to help create a dynamic and innovative package with a distinctive and beautiful overall eye appeal and a prominent shelf appearance and complete the project within the pre-determined time and budget parameters,” states Mick Mitchell, printing and packaging specialist for the Saxco International’s Pacific Division.

Mitchell worked closely with Dave Phinney, owner of Savage And Cooke and his new product design team to help move the project from initial design phase to market ready reality. Phinney served as the graphics design specialist for the entire project including the design for custom bottle, decoration and custom molded corrugated shipping box.

To move the project into motion, Saxco sourced and supplied a bespoke 750ml cosmetic quality flint bottle with a short neck, square shoulders and a thick bottom from a supply in Mexico. The bottles are embossed with a decorative A on its front and the labels, designed by Phinney, are hand painted using precious metals.

The bottle is finished with a custom glass closure supplied through Savage And Cooke. Saxco also provided a special three-pack custom gift/display laminated with a black and gold foil on its front. The corrugated shipping carton was again sourced from a Mexican supplier.

The tequilas are produced in Jalisco, Mexico and finished in Dave Phinney’s Chardonnay barrels. Both are 80-proof (40% abv) and targeted at male and female tequila drinkers aged 30 to 55-years in US markets.

RRP Ayate Anejo Tequila US$95, Ayate Reposado US$65. 

17 August 2017 - Felicity Murray The Drinks Report, editor in chief