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Three Sixty vodka launched in the UK

Already established in exclusive nightlife spots in Europe, Asia and the US, Three Sixty diamond filtrated vodka in its eye-catching bottle will be launching in premium clubs, bars, hotels and restaurants across the UK this month.

Three Sixty’s is distilled from 100% wheat four times and filtered using a patented diamond dust filter, which is claimed to remove more impurities than the rock form of precious gems and metals.

A full-scale advertising launch campaign (billboards, online and on TV spots) will now be implemented in the UK by Proof Drinks with the view of creating an immediate impact in the premium on-trade sector and a longer term plan for large off-trade investment.

With a stunning diamond faceted bottle and velvet label with silver embossing, this premium vodka will sit well on the back bars of high-end night spots and earns its place amongst rival premium brands on supermarket shelves across the UK.

"We have been looking for the right product to tackle the highly competitive vodka category with. Three Sixty's unique diamond filtration process and stand-out bottle gives us the brand and the liquid to make a real impact and add another market to the brand’s incredible international success. As with all of our brands, we see Three Sixty as delivering truly premium quality liquid at a price that makes it accessible,” says Paul Ferguson, operations director, Proof Drinks

The RRP is £23.99 and is available to buy online from Proof Drinks. Contact: Paul Ferguson-

18 August 2017 - Felicity Murray The Drinks Report, editor in chief