Ole Smokey launches whiskey line

Ole Smokey Distillery has announced the launch of its whiskey line. 

CEO Robert Hall says: “We are confident that this business endeavor will bring the company great success. Having two categories under the very powerful Ole Smoky brand is a huge win, and we know it will be a great opportunity to increase our fan base."

Ole Smoky’s whiskey line began when the company rebranded the former Davy Crockett Whiskey and renovated its distillery in February 2016. Up until now, the whiskeys were only widely available in Tennessee and with limited availability in Georgia and Colorado. After a year of success in this market, the company decided to introduce its top flavours (Straight Tennessee Bourbon, Mango Habanero, and Salty Caramel) to locations throughout the US.

One of the first national accounts to take in Ole Smoky whiskey is Buffalo Wild Wings. The sports bar/restaurant chain plans to feature an Ole Smoky Mango Habanero Whiskey cocktail on all its menus beginning in October 2017. National restaurant chain, Twin Peaks will also be adding Ole Smoky Salty Caramel Whiskey to their menus this autumn.

President of wholesale, Michael Bender says: “The whiskey line is a great addition to Ole Smoky’s collection of moonshine. By capitalising on our existing brand affinity as well as the whiskey trend amongst millennials, this launch is sure to be successful.”

20 August 2017 - Sam Coyne The Drinks Report, news editor